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Idris Mootee is a business and marketing strategist and a recognized expert in strategic marketing. He is widely respected for insights in current and future lifestyles and consumer brand preferences. He was Group Strategy Director and Global Practice Leader with San Francisco based consultancy Organic Inc. and prior to that Chief Strategist for North America with CBIZ e-Solutions Group. He also co-founded Live Lowe and Partners, now an Interpublic Group Co. He has worked with a spectrum of clients across three continents in such diverse industries as retail, consumer’s electronics, personal financial services and fast moving consumer goods. His specialty interest is to help companies develop and implement successful strategies that are based on a thorough understanding of the capabilities of the business relative to the competition, analyzing their strategies, objectives, and intentions of the competitors and assessing how customers trade-off brand, price, quality, design and service. He is the author of Escape Velocity and High Intensity Marketing. He holds master degrees both in business administration and management science. | |
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