Branding is a business process—one that is planned, strategically-focused and integrated throughout the organization. Branding establishes the direction, leadership, clarity of purpose, inspiration and energy for a company's most important asset—its brand. Even the most potentially powerful strategy will fail if not communicated effectively and consistently. Ultimately, how the brand is interpreted and expressed in all forms of communication will bring it to life. Whether communications are formal or informal, the objective is to speak with one consistent voice that embraces the brand's essence. To maximize its effectiveness, your brand must be understood by all key audiences: customers, prospects, business partners, regulators, analysts, the media, employees and all other groups that determine the viability of your company to do business. This seven-step process introduced in the book explained step-by-step how one can develop an effective strategy and provides template for deliverables from each of the strategic building blocks. Click on the images below to see sample pages