What We Do:
Customer-centric marketing pervades the core of every modern business enterprise. A firm's proficiency in understanding markets and creating customer value is a primary determinant of its long-term performance in today’s high intensity competitive environment. However, as market structures and communications technologies evolve, managers continually face new challenges in their efforts to market products and services. A pervasively global economy, innovative technologies, changing distribution channels dynamics and shortened product life cycles are among the current trends pressuring managers to continually formulate and adapt their organizations' marketing strategies. Understanding the process of developing and managing marketing strategy requires insight about how firms create and sustain customer value—from market analysis and product positioning to communication and channel systems design. He works with our clients to explore many of these ideas and their implications for their organizations.

Biography:
Idris Mootee is a business and marketing strategist, angel investor, author and public speaker. An expert in strategic marketing and is widely respected for his insights and foresights. He has a long history of working as a strategy and marketing consultant serving an extensive number of CEOs and senior executives for two decades while working for top international consultancies. He is the author of three books, dozens of white paper and articles and was widely quoted in national newspaper and magazines. He is an accomplished speaker in conferences and seminars in Europe and North America and holds master degrees both in business administration and management science.